Purple Flag

Purple Flag Award

Ashby de la Zouch is very proud to retain Purple Flag status for the past five years.
After a full submission Ashby de la Zouch was accredited the award for 2021/22
We have maintained and continued to raise the standards in the night time economy of the town.

Ashby has a great nightlife and is very welcoming a safe town to visit with plenty on offer for all ages.
From early evening activities such as plays, comedy shows, skate park, swimming, music events to cafes bars, restaurants and nightclubs open until the early hours we cater everyone.


Excellence in the Evening and Night-Time Economy

Vibrant, night-time economies do not happen by accident. Innovation, curation, planning and partnership are all key elements to creating a destination that can delight users after dark.

Purple Flag is an international accreditation programme that aims to reward those who achieve this in their destinations after dark. Purple Flag strives to help create safe and thriving locations at night for all users.


By meeting or surpassing the standards of excellence in managing the evening and night time economy (ENTE), Place Managers throughout the UK and Ireland – and now being taken up internationally – are enjoying the benefits of Purple Flag status.

Those already accredited have reported positive feedback from local businesses, a clear message for improved communications and a platform from which to promote their night time economy.

The accreditation process takes towns and cities through a comprehensive set of standards, management processes and good practice examples all designed to help transform the ENTE and provide a research, training and development programme.

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Awards 2022
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