The Ashby Project

The Ashby Project has arisen out of feedback received during the Neighbourhood Plan consultation process. There were lots of great ideas but not strictly related to planning.
The following areas were the projects main focus:

  • Cultural and Leisure
  • Heritage
  • Business


One main objective has been to develop the Ashby brand and proposition, there is an inconsistent approach to marketing and a need to have one message and brand to be as effective as possible.

The project aims to reconnect residents and to encourage, and entice, new visitors to the town and surrounding area.

Ashby has so many attractions but we just haven’t been shouting about them as well as we could be.



Ashby Logo Primary Greyscale            Ashby Logo Primary Rgb

Ashby Logo Secondary Cmyk         Ashby Logo Secondary Greyscale


The brand logos are copyright protected and as such any permission for their usage must be granted. Please contact tcmanager@ashbytowncouncil.gov.uk to seek permission.
We have a strict set of brand guidelines which must be followed.

Please take a look at the videos we have created. Branding a town  & Visit Ashby de la Zouch

A comprehensive list of what the project has achieved can be found in the closure report